Shortcomings of conventional retirement advice planning models are discussed. The impact of an expectations gap between the investor, the adviser and the product manufacturer is examined, and how baby boomers will drive financial advice from being supply driven to demand driven. Whether a more holistic, objectives-based approach to portfolio construction would better address baby boomer clients’ needs is considered and its benefits for advisers are explained. The important role of product providers in providing the vehicles to facilitate the execution of a variety of post-retirement strategies is stressed.